Betsy L. Helgager Bio

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Biography

Betsy Helgager Hughes
President/CEO
betsy@blhconsulting.net

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With more than 14 years of experience and four Silver Anvil Awards to her name, Betsy offers a wealth of experience in business-to-business, consumer brand marketing, and multicultural communications through her independent PR and marketing communications consulting firm, BLH Consulting, Inc., which she founded in March 2002. The firm’s tagline, “Insights that Build Relationships Between People & Brands” is paramount to everything the firm does. We offer clients key insights into cultural nuances and consumer mindsets of African-Americans, Hispanics and the general population. We then leverage those insights to shape messages that consumers respond and react to. It’s the cornerstone of BLH’s public relations approach.

Before starting BLH, she founded and spearheaded the global public relations industry’s first dedicated, in-house team to focus on the African-American consumer, Ketchum’s African American Markets Group.
The Coca-Cola Company, Procter & Gamble, Atlanta Life Financial Group, American Institute for Managing Diversity, The Council of PR Firms, MultiCultural Foodservice & Hospitality Alliance, American Marketing Association Foundation, Microsoft, Clark Atlanta University, Lanier Worldwide, Wendy's, Mahogany Cards, Lions Clubs International, Visa, Tropicana, Tiger Woods Foundation, Cingular Wireless, Just For Men, Johnson & Johnson, Sister Souljah, Black Independent Film Distributors, ING Financial Services, Concessions International, LLC, GlaxoSmithKline and the National Court Appointed Special Advocates (CASA) Association and others have and are benefiting from her expertise.

Betsy started her public relations career at Hallmark Cards, Inc. as a company spokesperson where she most notably launched the company’s first Kwanzaa Card.

Betsy is a 1990 journalism graduate of Florida Agricultural & Mechanical University. She is an active member of the Board of Visitors of FAMU’s School of Journalism, Media and Graphic Communications, and the 1999 recipient of the Thelma Thurston Gorham Distinguished Alumnus Award for her contributions to the School’s PR program and the public relations industry.

Biographies
Betsy Helgager Hughes l Alejandra Cádiz-Gómez l Jemia P. Kinsey
Matt E. Stevens l Kathy Cahill l George M. Hughes, Jr.