Alejandra Cádiz-Gómez Bio

Articles:

Hispanic PR Monitor

Biography

Alejandra Cádiz-Gómez
Hispanic Marketing Director/Translator
alejandra@blhconsulting.net

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With more than eight years of experience, Alejandra has served as a public relations consultant to major clients within the U.S. Hispanic and Latin American markets. She has worked on both the development and implementation of consumer brand marketing strategies for such clients as Procter & Gamble, Nokia and The Panamanian Tourism Board (IPAT). She also worked on the implementation of sponsorship initiatives for IPAT, such as Miss Universe and American Express.

For Delta Air Lines, Alejandra supported the Latin American region by organizing FAM trips nationally and internationally for the client. Alejandra helped with the development of documents in Spanish for the launch of the global airline alliance comprised of Aeroméxico, Air France, Alitalia, CSA Czech Airlines, Delta and Korean Air in June 2000. Alejandra was also responsible for media relations within the Hispanic market for The Home Depot and also for the media relations in the Latin American markets for Hemisphere, the nonprofit organization that is promoting Georgia as the site of the FTAA (Free Trade Area of The Americas). More recently she has been supporting Delta Air Lines within the Corporate Communications Group for Latin American and Hispanic markets.

Alejandra has also played a major role as an English-Spanish translator for such accounts as Procter & Gamble, Bridgestone, The Home Depot and Nokia. She’s used her vast experience and extensive knowledge of both the U.S. Hispanic and Latin American cultures to build relationships with key media in these markets.

Alejandra has also managed press bureaus and major events in Europe and Latin America and has handled media relations with Latin American and U.S.-based Spanish language publications for her clients. She has planned and supervised special promotional events featuring celebrity spokespeople and has coordinated the development and implementation of public relations/community sponsorship plans in Latin America.

A native Chilean, Alejandra held several public relations positions in Chile before moving to the U.S. to continue her career. Through her many years of experience, Alejandra has mastered the art of translating press kits and advertising materials for her clients.

Alejandra is an alumna of the National Institute of Professional Education in Santiago, Chile, where she graduated with a Bachelor of Communications and Public Relations. She has lived in Atlanta for the past seven years and is fluent in both Spanish and English.

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